Social Media Sobriety
The social media environment is frantic and volatile. Learn how to build and execute a social media plan. Which sites, tools, widgets and apps work best? How much manpower is needed and how much does it cost ? This panel will help cure your social media hangover.
Nate Auerbach is the Music Evangelist at Tumblr, where he works closely with the music community to help artists engage their audience and bring more exceptional content to the platform. Prior to Tumblr, Nate was a digital executive at The Collective Music Management and spent three years at MySpace Music.
Named one of Billboard's Top 30 execs under 30. Rory is an entrepreneurial veteran in both entertainment and technology. He co-founded The Militia Group record company out of his dorm room 12 years ago and went on to sell over 5 million units. He's developed artists acquired by Sony, Universal, and EMI, created a publishing joint venture with BMG, and served as an artist development consultant for Universal and Sony. At Chirpify he is enabling artists to sell music & merch in-stream on Twitter
Dick Huey launched and led the New Media department at the Beggars Group (XL Recordings, 4AD, Matador Records, Rough Trade) from 1997 to 2001, licensed the Group’s groundbreaking digital catalog, and set the Group’s strategic direction. His current business venture is Toolshed, launched in 2001. Toolshed offers brand sponsorship and social media development and alignment services, tour marketing and digital PR, and digital licensing consulting services to independent label, artist, and... Read More →
Jon Ostrow is the PR Director for Cyber PR®, a digital music PR/ social media firm in Brooklyn, and is the cofounder of the music marketing blog MicControl. Jon has spent the last several years engrossed in the world of social media marketing, PR, branding and blogging. With a background in marketing, a life-long passion for music and extensive writing on the subject, Jon has established himself as a trusted resource for emerging musicians to effectively develop their digital footprint. His... Read More →
Jazmine Valencia is currently Director, Digital Marketing at Island Def Jam Music Group overseeing many of the Island/Mercury acts including The Killers, Neon Trees, and The Wanted to name a few of her diverse superstar roster. In this position, she oversees all digital marketing, e-commerce, digital strategy and new brand integration partnerships. She began hercareer at UMG in 2007 as an intern in the Digital Marketing Department and has worked her way up, first to Manager and was recently... Read More →
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