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Thursday, October 18 • 12:30pm - 1:30pm
Turning the Spotlight: The Power of Motivated Fans

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In an industry striving for authenticity, A pack of motivated fans can create more traction for an artist than any traditional campaign. Here, industry and Tech gurus will discuss the implications of bringing fans inside the industry, into the spotlight and giving them the tools and the incentives to truly make a difference.
Panelists
avatar for Lance Mercer

Lance Mercer

Self
Born and raised in Seattle, Lance began photographing the burgeoning grunge music scene at the age of 13. After studying commercial photography locally, he became a fulltime freelance photographer in 1991. | | Though music was his first love, it was always more than just an audio track. It was the community it came out of that moved him to borrow his dad’s camera and seize these moments, documenting shows. Fascinated by the life of rock and | the cathartic ritual between fan and...
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avatar for Luca Sacchetti

Luca Sacchetti

Born and raised in Thunder Bay, Ontario, Luca fell in love with music at a young age. He decided to pursue music professionally, and moved to Los Angeles. From 1989 to 1999, Luca toured with his band around the US and Canada, before hanging up the mic. Luca then launched a successful career in real estate development in Seattle. When the idea of RockStar Motel struck, Luca knew he was being called back to his original passion, but in a dramatically different role. The former-front man is now the...
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avatar for Yasi Salek

Yasi Salek

Yasi Salek is a Los Angeles native who fancies herself a writer. Her first published piece was a movie review that ran in the Santa Barbara Independent weekly newspaper, for which she received one piece of hate mail. Since then she has written about fashion, food, music, and speed dating (amongst other things) for a variety of culture magazines and websites (hate mail notwithstanding). | | She has two cats named Franny and Zooey and a fondness for the parenthetical.
avatar for Andrew W.K.

Andrew W.K.

Known as the new ambassador of visceral rock & roll pleasure, Andrew W.K. on and off the stage has a furious delivery, a charismatic charm, and an energized enthusiasm. His almost singular ability to straddle both mainstream media and fringe culture has made him an instantly recognizable modern pop icon. An example of his lasting influence is the August 2012, 10th Anniversary Deluxe release of his landmark debut album, I Get Wet. | | Ten years after its initial release I Get Wet and it’s...
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avatar for Riccardo Zane

Riccardo Zane

As an experienced marketing executive, I believe in the power of motivated fans and artists to change the music industry. I believe in new ways to listen. To perform. To discover. To share. To grow. | | I help companies grow ideas that matter. | | I do this by creating transformational experiences for consumers that grow into loyal relationships, profitable business impact, and positive cultural and social growth. My work with startups and bluechip marketers alike has shown me that great...
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Attendees (80)

Attendance numbers do not account for private attendees. Get there early!





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