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Wednesday, October 17 • 12:30pm - 1:30pm
Breaking Digital

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Go behind the scenes to find out what it REALLY takes to break a band in the digital world. Case-study scenarios will be examined by pros as they analyze artist-centric PR, marketing, touring and radio campaigns.
Panelists

Hannah Carlen

Hannah Carlen has been working in radio for over ten years, first as a music director, then as a college and noncomm radio promoter, and presently as the head of radio for all formats with the Dead Oceans, Jagjaguwar, and Secretly Canadian label group.

Jules Ferree

With over eight years of experience in the music industry at both RCA Records and Island Def Jam, Jules Ferree has architected and executed award-winning social media and marketing campaigns for Justin Bieber, Rihanna and Jennifer Lopez. As Senior Director of Digital & New Business at Island Def Jam & Universal Republic, Jules strives to lead the shift of the traditional major label digital, marketing & revenue paradigms with true innovation and passion.

Alex Luke

Alex Luke is currently EVP of A&R for EMI Music, working with developing and established artists across the Astralwerks, Virgin and Capitol Records rosters. He previously managed the global music programming and label relations teams at iTunes and Napster, and established some of the now standardized international programs in the digital music space, including the iTunes Single of the Week. | | Prior to working in the digital music space, Alex spent 14 years in radio, beginning with a start...
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Steven Masur

Steven Masur is a Senior Partner of MasurLaw. Steve has over 18 years of experience working with digital media and entertainment clients on their corporate and intellectual property transactions and day-to-day business issues. He helps with corporate finance, M&A, intellectual property, strategic transactions and structuring questions. Steve is unique because of the direct strategic business experience he brings to bear on client matters. Steve has helped clients make substantial returns in...
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Theda Sandiford

Theda Sandiford is the VP of Digital Marketing at at Universal Republic Records a divistion of Universal Music Group (UMG). Universal Republic Records, represents top artists like The Weeknd, Drake, Florence + The Machine, The Lonely Island and more. As the VP of Digital Marketing, she leverages her previous experiences at Def Jam Recordings, Warner Music Group, and as a social application consultant to create unique transmedia content and go to market strategies. She graduated from Tufts...
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Rome Thomas

ROME THOMAS | | As SVP Sales & Artist Development for record label & entertainment company A&M/Octone Records, Rome Thomas is responsible for developing sales and artist development- focused marketing strategy for an artist roster that boasts the likes of multi-platinum artists Maroon 5, K’NAAN, Flyleaf, Hollywood Undead, Bombay Bicycle Club & Kat Graham among others. Working closely with the label’s joint venture partner, Interscope/Universal Music Group, Thomas plans and implements...
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101 Attending

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Attendees (101)





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